【摘要】 本文以携程旅行网和春秋旅游网为例 ,对两种具有普遍性的B2C旅游电子商务盈利模式建立模型并进行市场调查 ,比较分析这两种模式的共同点、核心差异、相对优劣和市场对他们的选择倾向 ,探讨我国B2C旅游电子商务与传统旅游企业结合的合理途径以及未来盈利模式的调整与发展方向 ,指出市场是判断盈利模式合理性的唯一标准。更多还原

【Abstract】 Taking www. ctrip. com and www. china -sss. com as examples, this paper sets up the models and conducts a market survey of the profit modes of B2C tourism electronic business. The paper also makes a comparative analysis of their sameness, core differences, their superiority and inferiority as well as the inclination of market to them. Besides, it discusses the reasonable way for the combination of B2C tourism electronic business and traditional tourism enterprises and the approaches to adjusting and developing the profit modes in the future. In conclusion, the paper points out that market is the only criterion to decide the rationality of the profit mode.更多还原