节点文献
旅行社战略联盟问题研究
A Study into the Strategic Alliance Issue in Travel Agencies
【摘要】 战略联盟不失为增强我国旅行社整体竞争力的有效手段,本文就旅行社的战略联盟 问题进行了探讨,提出组建战略联盟的必要性和主要形式。
【Abstract】 Strategic alliance can, after all, be an effective way to strengthen the competitiveness of China’s travel agencies as a whole. This paper explores the strategic alliance issue and sets forth the necessity and feasibility of constructing strategic alliance and various ways to do it.
- 【文献出处】 旅游科学 ,Tourism Science , 编辑部邮箱 ,2003年02期
- 【分类号】F592
- 【被引频次】54
- 【下载频次】845