【摘要】 当前在许多农村不可盲目地通过工业化、城市化来增加农民收入 ,而要根据当地实情更多地从农业本身寻找发展的突破口。以我国著名音乐家施光南故乡为例 ,探讨如何发挥名人效应以提高农产品品牌知名度和美誉度 ,最终达到农业增效、农民增收之目的。更多还原

【Abstract】 Currently, it is infeasible that in many rural places people are trying to increase farmer income by blindly industrializing and urbanizing. A breakthrough in agricultural development must be found out in agriculture in itself according to the local situation. In this article, the writer takes the hometown of the famous musician Shi Guangnan as an example, and diseusses how to exert celebrity effect to enhance celebrity and admiration of farm produce brand, in order to realize the goal of improving agricultural benefit and increasing farmers’ income.更多还原