【摘要】 网络营销中并非所有的顾客都有利可图 ;客户关系一体化是企业从客户关系中获得共生价值的重要手段 ;购买仅仅是企业与顾客间关系建立的起点而非终点 ;设法使不满意的客户重新回心转意 ;建立企业与客户群体间的即时互动关系更多还原

【Abstract】 The present paper argues that the customer relation integration is an important means for the enterprise to obtain the mutualistic value from the relation.Therefore the instant interdynamic relation between the enterprise and the customer groups should be established.更多还原