节点文献
试析媒体的特性及在体育赞助各部分的效力
An Approach about Charater of Media and Efficiency towards Three Parts of Sport Sponsorship
【摘要】 在对媒体特性分析的基础上 ,进一步探讨各媒体在体育赞助各部份 (展示、相关性、沟通 )中的效力 ,为体育赞助商在体育赞助中选择和使用各类媒体以提高效益提供理论依据。
【Abstract】 Based on analysis of media character, the author approach media efficiency towards three parts of sponsorship, which provide theoretical basis for sport sponsor to choose and use different media during their sponsorship.
- 【文献出处】 南京体育学院学报(社会科学版) ,Journal of Nanjing Institute of Physical Education(Social Science) , 编辑部邮箱 ,2003年01期
- 【分类号】G80-05
- 【被引频次】18
- 【下载频次】187