【摘要】 当前突如其来的SARS暗示了21世纪人类生活环境的越来越变化莫测,为适应环境变化的要求,科学将越来越成为一种"行动中的科学",这就对基于传统科学观的现有科技传播体系形成了挑战。由于广告、新闻传播等在目前科技传播中处于边缘地位的大众传播力量本质上表现出对社会环境变化的强烈适应性,所以,当前的"行动中的科学"日益要求把这种边缘的科技传播力量提到中心地位。更多还原

【Abstract】 The SARS at present implies the daily change of environment in 21 Century. To acclimatize these changes, our science will become "science in action", which will challenge the present system of scientific & technical communication based upon the traditional idea of science. Because mass communication power like advertisement、news communication etc, which are in the margin in the present S&T communication, show strong adaptability to the change of environment in essence, the "science in action" at present requires daily to raise them to the central position.更多还原