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跨国公司在中国经营策略的变化及其思考
Thoughts on the changes of transnational corporations’tactics in China
【摘要】 中国加入WTO,跨国公司对中国公司的经营策略作了战略调整,加快了对中国的人才资源、市场资源的争夺,中国市场已进入了国际化竞争时代。针对这一深刻的变化,系统讨论了跨国公司近年来对中国经营策略的改变及其对中国本土企业所带来的影响,最后,提出了中国本土企业的应对策略,期望对中国本土企业的发展提供启发和参考。
【Abstract】 With the joining WTO,China’s market has become a partl of int er national market.Transnational corporations(TNCs)have started changing some w ays of their strategic s in China,taking fast steps of capturing our country’ s human and market resources.Based on the great changes,the main objectives of this paper are to analyze the changes and effects systematically behind such a move by TNCs,to draw possible invent ive tactics and to give the good reference for the domestic enterprises.
- 【文献出处】 科技与管理 ,Science-technology and Management , 编辑部邮箱 ,2003年04期
- 【分类号】F272
- 【被引频次】2
- 【下载频次】155