【摘要】 以国际市场营销理论和企业战略理论为基础,对企业进入国际市场的方式、市场选择时应当考虑的因素和方法、企业战略选择等问题的理论进行了探讨。在综合以上理论的基础上,考虑解决具体问题的需要,建立了国际市场拓展战略选择模型,并研究了模型的3种应用方式。更多还原

【Abstract】 Based on the international marketing theories and the business enterprise strategy theories,thesis discusses the theories of methods to enter the international market,the consideration’s factor for market choice,and business strategy.Synthesizing the above theories,we establish the model for the choice on the international market expanding strategy,and study the model’s three kinds of applied ways.更多还原