【摘要】 随着中国加入WTO ,越来越多的跨国公司在中国落地生根 ,它们实施研发、采购、人力资源、产品、销售渠道、促销等的本土化战略 ,全方位融入我国经济 ,取得了巨大的收益 .面对日益加剧的国内竞争 ,我国企业纷纷走出国门 ,积极参加国际竞争 .跨国公司的本土化经营的成功经验 ,对我国企业的国际化进程 ,有很好的借鉴意义更多还原

【Abstract】 As China joins WTO, more and more multinational enterprises (MNE) get into China’s market. They carry out local strategies such as R&D, raw material stocking, man power management, distribution channel, and sales promotion, etc, which makes them in harmony with China’s economy in all sides, and gets tremendous benefits. Faced with increasing acute national competition, China’s companies get into global market one after another, and take good part in the international competition. The successful experiences of the local operation of MNE have a good inspiration to the international course of China’s companies.更多还原