节点文献
对当前捆绑销售的一些思考
Considerations about Recent Bound Sales
【摘要】 对当前捆绑销售的主要方式进行了介绍,总结和分析了捆绑销售中存在的一些问题,并就当前捆绑销售中应该引起企业和商家重视的问题进行了探讨。
【Abstract】 This paper introduces the main methods of recent bound sales, sums up and analyses the problems existing in the bound sales, and probes into the problems that should be taken into consideration by enterprises and commercial companies in recent bound sales.
【关键词】 捆绑销售;
商品营销;
消费需求;
营销策略;
【Key words】 bound sales; commodity marketing; consumption demand; marketing tactics;
【Key words】 bound sales; commodity marketing; consumption demand; marketing tactics;
- 【文献出处】 科技情报开发与经济 ,Sci/tech Information Development & Economy , 编辑部邮箱 ,2003年02期
- 【分类号】F724.2
- 【被引频次】1
- 【下载频次】193