【摘要】 分析了管理咨询业的无形性、客户的高度参与性以及服务质量的不确定性、易逝性、知识性、为组织服务等特性。针对这些特性提出五大营销策略,一是个性化品牌营销;二是全员营销;三是以知识为媒介的直接营销;四是平衡需求;五是依据服务体验模型,提升服务质量。更多还原

【Abstract】 This paper analyses the features of the management consultation industry such as intangibility, customer’s participation, uncertainty of service quality, disappearability, the character of knowledge, service for organizations, etc. And based on these features, this paper puts forward five marketing tactics, including brand marketing, all members’ marketing, using the medium of knowledge in direct marketing, the principle of balancing of demand and supply, improving services quality according to the model of the customer experiences.更多还原