【摘要】 中国进入小康社会后,将进入一个高于基本需求的新需求时代。人们对生活质量的新需求,必然引发一场精神领域的变革。社会体系根据它的稳定程度而变化,当它的合法性和生存性受到根本性的挑战后,就有可能确立新的计划,调整新的态度,提倡新的价值观念,所有这些都刺激信息的发送与接收,形成新的传播特征。中国小康社会将呈现以下传播特征:游戏化、超市化、方便化和渗透化。更多还原

【Abstract】 After entering the welloff society, China will walk into an age of new needs. People’s demands for higher life quality will undoubtedly lead to a change in their intellectual life. The social system will also change according to the degree of its stability. When its legitimization and existence are challenged, a new plan will be drawn, a new attitude will be modified and a new sense of value will be advocated. The transmission and receiving of all these stimulus shape the following new media characteristics: gamelike, supermarketlike, convenience and infiltration.更多还原