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外语培训市场及其营销策略研究

Studies on Foreign Language Training Market and its Marketing Strategy

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【作者】 李育

【Author】 II Yu ( Department of Foreigh Languages, Henan Institute of Finance and Economincs, Zhengzhou 450002, China)

【机构】 河南财经学院经贸外语系 河南 郑州450002

【摘要】 改革开放的浪潮催生了我国的外语培训市场。外语培训市场社会需求较大,但尚不成熟,采取有针对性的营销策略可以促进外语培训市场的健康发展,满足人民群众对外语培训的需求。

【Abstract】 China’s reforms and opening to the outside world policy give birth to foreign language training market. This thesis analyzes itssurroundings, features and marketing strategy in order to promote its development and meet people’s needs of receiving its training.

  • 【分类号】C975
  • 【被引频次】67
  • 【下载频次】1182
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