【摘要】 企业在经历了价格竞争、质量竞争和服务竞争之后 ,已进入到了声誉竞争的阶段。从信息非对称的角度 ,以解决市场交易中的“柠檬”问题为出发点 ,建立一个声誉运行的模型 ;提出了“声誉链”管理的概念 ,并对“声誉链”运行的机制进行了分析 ,力图为声誉管理提供一个理论思路 ;对网络市场上声誉管理的特殊性进行了讨论更多还原

【Abstract】 Enterprises have come to the new stage of reputation compe ti tion after competition, on price, quality, and service. Based on the lemon probl em in the market from information economics, this paper builds a model about rep utation. The thesis puts forward a "reputation chain" management concept and p robes into the mechanism of "reputation chain". This paper discusses the speci ality of rueputation in the E market.更多还原