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高职院校教学管理市场化模式的应用研究

Research on how to Apply Marketing Techniques to Teaching Management in Technical Schools

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【作者】 赵友卯赵卫东孔永生潘江玲王艳玲

【Author】 ZHAO You-mao ZHAO Wei-dong KONG Yong-sheng PAN Jiang-ling WANG Yan-ling

【机构】 河北职业技术学院廊坊师范学院廊坊师范学院 河北廊坊 065000河北廊坊 065000河北廊坊 065000河北廊坊 065000

【摘要】 市场经济条件下高校体制也要创新,尤其是高等职业院校要适应市场经济的要求,走市场化之路。这就需要充分认识市场化运作的重要性,掌握市场化运作的基本思路和方法,从教学目标确立、专业课程设置、师资队伍建设、实习实训、学生管理、教学质量评估等方面入手进行操作,促进高职教育的进一步发展。

【Abstract】 Under the emphasis of the market economy, the university system to become more creative in the marketing of their services, especially technical schools. They have to meet the demands of the market by using correct marketing techniques. In this case, we need to understand the importance of how the market operates and master the basic ideas and methods used in the market place. We should start by setting teaching goals, creating specialized subjects, building a knowledgeable teaching staff, establishing a management program for students, developing good methods for evaluating the teachers, etc., so that we can make further advances in the technical education field.

  • 【文献出处】 河北职业技术学院学报 ,Journal of Hebei Polytechnic , 编辑部邮箱 ,2003年02期
  • 【分类号】G712
  • 【被引频次】1
  • 【下载频次】63
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