【摘要】 在广告设计教学过程中 ,不少学生认为广告设计所涉及的面太宽 ,要表现的内容较多 ;因而感觉无从下手 ,甚至走入误区。其实广告设计主要应抓住两个方面 ,即 :广告设计的主题和创意更多还原

【Abstract】 In the course of teaching advertisement design,many students think advertisement design refers to the wide fields and express too much contents So they don’t know how to start,even go astray Through having done advertisement design and been teaching it for many years,I think advertisement design should mainly grasp two points,that is the conception and creative idea of the advertisement design.更多还原