【摘要】 作为一种新兴的旅游产品,会展旅游是世界旅游业重要的客源市场和争相竞争的目标市场。未来会展旅游市场的竞争将更多地表现为品牌的竞争,创建中国会展旅游品牌具有重要意义。在分析中国旅游品牌建设面临的主要问题的基础上,提出了创建中国会展旅游品牌的对策与措施。更多还原

【Abstract】 The new-emerging MICE tourism is an important market of customer source and a competitive target market in the world tourist industry. The competition in future market of MICE tourism will be shown still more as the competiton in brand-name. After setting forth the significance of founding brand-name of MICE tourism in China, the authors analyse principal problems to which confronted during founding brand-name of tonrism in China; and put forward some counter-measures for founding brand-name of MICE tourism in China.更多还原