【摘要】 以广州市运动休闲市场为调查对象,主要采用问卷调查法,调查与分析了广州市运动休闲市场的消费群体的年龄、文化层次、职业状况、影响参与运动休闲消费的因素、消费者的消费动机等,并指出当前正是发展运动休闲业的最佳时机。更多还原

【Abstract】 By studying and analyzing the leisure sport market in Guangzhou City, this paper attmepts, by means of questionaires, to examine and analyze the age, cultural level and occupation of consumers, the various factors affecting the participation in leisure sport activities as well as the consumption motives of consumers. It is pointed out that the present time is optimal for developing recreational sport industry.更多还原