【摘要】 中国加入WTO,商业零售企业将面临着同众多跨国巨头竞争的局面,一方面对我国传统零售业经营理念和经营方式带来了较大的挑战;另一方面又为零售业的发展带来了新的机遇,内资零售企业要在压力和逆境中发展并保持长久的生命力,必须注重企业选择和发展零售业态的战略分析,它能使企业树立正确的投资方向确立投资行为,并不断调整业态定位,提升竞争能力。更多还原

【Abstract】 China has already joined WTO; it means that China’s enterprises will compete with many foreign enterprises in retailing market. The situation will bring traditional retail trade of China large challenge, as well as opportunity. If China’s enterprises wants to develop and maintain long vitality, they must attach importance to strategy analyses on enterprise’s choice and development of the retail trade. Only this way, will retailing enterprises set up correct invest and adjust position and raise ability.更多还原