节点文献
运动休闲俱乐部营销论纲
Research on the present situation and countermeasure of recreation sports clubs marketing
【摘要】 运用文献、调查和比较分析等方法,分析了运动休闲俱乐部营销的功能、特征及运动休闲俱乐部营销的现状与问题,展望了运动休闲俱乐部的前景并提出了当前运动休闲俱乐部营销的相关对策.
【Abstract】 Analyzes the function,characteristic,present situation and problems of recreation sports clubs marketing with plenty of reference,investigation and comparative analysis. It also prospects the future of recreation sports clubs and puts forward some corresponding measures according to the current recreation sports clubs.
【关键词】 运动休闲俱乐部;
营销;
现状与对策;
【Key words】 recreation sports clubs; marketing; present situation and countermeasure;
【Key words】 recreation sports clubs; marketing; present situation and countermeasure;
【基金】 湖北省教育厅重点课题
- 【文献出处】 湖北大学学报(自然科学版) ,Journal of Hubei University(Natural Science Edition) , 编辑部邮箱 ,2003年02期
- 【分类号】G80-05
- 【被引频次】9
- 【下载频次】294