【摘要】 自1995年至今,我国报业网站的发展已走过了7年的历程。7年中,报业网站在内容上、形式上、市场资本的运营上,都逐渐走向成熟,网站的声势也日益壮大。应对WTO,面对更加激烈的竞争,我国报业网站应该实行强强联手以塑造品牌,进行分众传播以锁定特定受众,锐意创新以打拼特色,并学会根据市场规律运作资本,谋求适合自己的生存和发展之路。更多还原

【Abstract】 Since 1995, Chinese newspaper-web-sites have been present for 7 years. During these years, those websites have become more mature than before. To face the challenge of WTO,our newspaper-web-sites must collaborate, transmit distinctly and innovate in their communication. Furthermore, they must leam the rules of market, thus they can succeed in the furious competition.更多还原