【摘要】 青岛市海上运动旅游的开展拥有自然资源、区位与市场、承办2008年奥运会水上项目和科技与产业等优势。同时,也存在着开发海上运动旅游产业的诸多问题与制约因素。青岛市应充分利用其优势条件,扬长避短,以市场为导向,以精品意识开发适销对路的海上运动旅游产品。在此基础上,利用多元化的促销手段有针对性地进行市场促销,同时运用国内旅游与国际旅游市场并重,形象宣传整体性等客源市场开发策略,打开国际、国内海上运动旅游市场,逐步确立青岛市作为中国或亚太地区海上运动旅游中心的地位。更多还原

【Abstract】 Qingdao has advantages and constraints for developing the marine sports tourism, so it is necessary to make full use of Qingdao’s advantages and improve its marine sports tourist environment to develop attractive marine sports tourist products. Furthermore, the multiple marketing measures shall be used to promote the marine sports tourist market, and the overall passenger source market development strategy shall be taken to open both international and domestic marine sports tourist markets to gradually build Qingdao into a marine sports tourist center in China or the Asian and Pacific areas.更多还原