【摘要】 通过对企业文化作用的再认识 ,探讨在经济全球化形势下企业文化创新的内容和企业家在企业文化创新中的作用 ,提出在企业文化创新中应防止的几种倾向更多还原

【Abstract】 Through re acquaintance of corporation cultural functions, this article tries to discuss the contents of innovation of corporation culture, under the situation of globalization of economy. Simultaneously, the paper discusses the function of enterpriser during the innovation, and raises some trends that need to be prevented.更多还原