【摘要】 本文旨在介绍MartinJ .Gannon的三本关于文化隐喻的新著。Gannon三本书的目的是通过建立文化隐喻的框架 ,用来分析各国文化特征 ,把文化隐喻作为一种有效的工具去认识一个国家或民族的思想倾向、价值观等。这一方法对于跨文化交流 ,尤其是跨国商业谈判、跨国公司的经营管理等都有十分重要的参考价值 ,也是对隐喻理论的具体应用更多还原

【Abstract】 This article reviews Martin J. Gannon’s trio of books on cultural metaphors. The methodological framework Gannon builds up in these publications offers a new tool for analyzing modes of thinking and values specific to a country or a nation. Shedding new light on the uses of conceptual metaphors, these books are of significant interest to cross-cultural communication studies, and to the study of international negotiation and the management of multinational companies in particular.更多还原