【摘要】 论述了沙县竹凉席的发展历程及"天河"品牌的创建、管理、科研开发等情况,分析"天河"品牌的创建所产生的经济效益、社会效益和市场前景,并提出竹凉席产业今后的发展对策。更多还原

【Abstract】 This paper expounded the developmental course of summer sleeping bamboo mat in Shaxian,and the situations of establishment,management and scientific research as well as development of brand"Tianhe",etc.,it analysed the economic and social benefits as well as market prospect produced by the construction of brand "Tianhe",meanwhile it raised the future developmental countermeasures of summer sleeping bamboo mat industry.更多还原