【摘要】 激烈的市场竞争环境对企业信息技术提出了越来越高的要求 ,论述了我国汽车工业信息化建设的重要意义 ,提出了信息化建设的技术平台与体系结构。以某汽车厂家的电子商务 (一期 )工程中的“产品市场情报信息系统”开发为背景 ,建立了该系统开发流程框图 ,并对系统组成模块、功效作了仔细阐述。并且通过实例 ,证实了建立市场信息系统对产品开发、经营决策具有积极指导意义更多还原

【Abstract】 The situation and the future of the automotive industry information construction is shown in this paper. The significance of Chinese automotive industry information construction is discussed,and the technology base and system structure is also described. The function and the structure of information system by one application of marketing plotting system in one automobile factory’s E-commerce are introduced.The important significance for develop and research of product and strategic decision is shown by building market demand information system.更多还原