【摘要】 中国加入WTO后信息技术产业、电信业和电影业的进一步开放,对中国电视传播业发展的影响和冲击将会越来越大,同时WTO将给中国电视传播业在广告市场的份额、媒体经营成本和媒体结构的调整等方面带来较大的发展机遇。WTO将开辟一条中国电视传播业走向世界最便捷的通道。面对WTO的挑战,中国电视传播业要在观念更新、体制创新、调整改革战略、培养人才建设方面做好进一步的深化改革,加速中国电视业体制的变迁与整合,促进中国电视传播业的有序竞争和发展。更多还原

【Abstract】 After the entry into WTO, the further-opening of the information technology industry, telecom industry and film-making industry will make great effect and impact on the development of Chinese TV industry. WTO will offer a short-cut for the Chinese TV industry to go into the world and,meanwhile,it will also offer greater opportunities of development in the aspects of commercial market percentage,media costs and media structure. Faced with the challenges from WTO, the Chinese TV industry will carry out the further reforms in the aspects of renewal of our idea, and the system and the adjustment of reforming strategy and the training of qualified people.quicken the changes and integration of Chinese TV industry system,promote the ordering competition and the development of Chinese TV industry.更多还原