节点文献
基于知识的客户关系研究
Study on Clients Relations Based on Knowledge
【摘要】 本文认为知识是流动的 ,而且它会超越组织边界 ,使企业与客户之间形成知识互动的合作伙伴关系。全文从知识和关系紧紧联系在一起 ,构成了可持续竞争优势的唯一源泉和知识向客户转移 ,即知识向客户流动的结果 ,使客户更加知识化并产生增值 ,其本身又会导致更深层的客户关系 ,而开发客户关系又提高了知识的双向转移等方面进行了论述。得出结论 :开发客户关系最终与知识共享是难以分离的
【Abstract】 This paper think that knowledge always keeps flowing and it may cross the boundary of an enterprise. This flow establishes interactive relations between the firm and the clients. It analyses following aspect:knowledge and relations construct a sole source of competing superiority, and knowledge moves to clients, which makes them more knowledgeized and increase the values,strengthens deeper clients, relations and speeds the both direction movement. Then the author get the conclusion that develop clients relations cannot be separated to knowledge sharing.
【Key words】 knowledge transfer; knowledge exchange; knowledge elicitation; clients relation management;
- 【文献出处】 电子科技大学学报(社科版) ,Journal of Uestc(Social Sciences Edition) , 编辑部邮箱 ,2003年04期
- 【分类号】F274
- 【被引频次】7
- 【下载频次】111