【摘要】 CRM从 90年代末提出到现在已经历了六、七年的时间 ,很多企业仍然对引进CRM的需求和目标十分模糊 ,正确把握客户关系管理就显得特别重要。文章将从客户生命周期 ,客户终身价值 ,客户层次论 ,客户满意度探讨CRM的客户价值论 ,然后分析房地产业的客户价值特点分析其CRM的重点。更多还原

【Abstract】 Six or seven years after the CRM theory came to China, many enterprises have not made clear of the demand and object of CRM running. It is important to catch the meaning of CRM correctly. The passage talks about the core of CRM in the point of the customer value based on customer lifetime value, customer level, customer satisfaction module and then analyzes the key point of real estate by its own customer value.更多还原