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服务容忍区管理:服务分类视角
Service Tolerance Zone’s Management:The Angle of View of Service Transactions
【摘要】 容忍区概念来自服务管理和消费行为两方面的文献。服务可分为不同类型,不同服务类型其容忍区管理也不同。认识到企业具有管理顾客容忍区的能力,并能在服务过程中对顾客的满意状态进行有效管理,对服务营销具有十分重要的意义。
【Abstract】 The conception of the zone of tolerance come from the articles of service management and consumes actions.Service has different types and different services have different tolerance zone’s managements.Realize that zone’s enterprises have the ability of custom tolerance zone’s management,and can manage custom’s satisfactions in the course of services efficiently have important meaning to service business.
【关键词】 容忍区;
顾客卷入;
服务分类;
服务管理;
【Key words】 the zone of tolerance; custom get in; service transactions; service management;
【Key words】 the zone of tolerance; custom get in; service transactions; service management;
- 【文献出处】 当代财经 ,Contemporary Finance & Economics , 编辑部邮箱 ,2003年10期
- 【分类号】F713.5
- 【被引频次】28
- 【下载频次】427