【摘要】 加入WTO,给尚处于不成熟阶段的本土零售企业带来了新的挑战,面对每年两万多亿元人民币的零售业大市场以及超级零售商的全面竞争,我国本土零售企业可供选择的五种具体策略是:从中国文化亲和力着手,形成特有零售模式;快速收购兼并,打造零售企业的航母;与供应商、房地产商形成战略联盟,抢先布点、合作拓展;采取区域垄断、梯度推进的扩张策略;走信息化之路,优化企业供应链管理,提升物流配送水平。更多还原

【Abstract】 After join WTO,native retail enterprises were in unripe stage should face new challenge.Facing the competitions from the big market which has twenty thousand yuan every year and super markets,China’s native retail enterprises have5choices:start with Chinese culture’s affinity,form special retail model;mergersand purchase quickly,from big retail enterprises;form the strategic alliance suppliers and estate agents,distributing anticipatively,expanding together;use the expansive tactics of region monopolize and gradient advance;go the way of information,strengthen management of enterprises’ supply chain,raise the level of material ration.更多还原