【摘要】 顾客满意是当前学术界研究的热点和企业营销追逐的主要目标。国内在此方面的研究明显落后于国外。针对顾客满意理论研究的现状,笔者在讨论顾客满意内涵和顾客满意模型的基础上,深入探讨顾客满意的价值及其这一理论对营销的贡献。更多还原

【Abstract】 Customer Satisfaction is a focus of academic circles research today and the main objectives of enterprise marketing. However, the research work on Customer Satisfaction in China falls behind that of foreign countries. In view of this situation, based on the discussion of definition and the model of the Customer Satisfaction, the author goes further into the value of Customer Satisfaction theory and the contribution to marketing of it.更多还原