节点文献
论企业在竞争环境下的产品策略
Product Strategy of An Enterprise in Competitive Environment
【摘要】 本文阐述在竞争环境下产品的特点和作用,以及竞争对产品的要求,进而探讨企业 应采取的产品策略以提高企业的竞争能力。
【Abstract】 Product feature and function in competitive environment and requirements to product by competition are stated, thus product strategy is discussed for an enterprise to take to raise competitive capability.
- 【文献出处】 柴油机设计与制造 ,Design and Manufacture of Diesel Engine , 编辑部邮箱 ,2003年03期
- 【分类号】F273.2
- 【被引频次】9
- 【下载频次】553