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顾客满意与员工忠诚的内在联系

Internal relations between customer satisfaction and employee loyalty

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【作者】 柳忠

【Author】 Liu Zhong (Central South University, Changsha, Hu’nan 410083,China)

【机构】 中南大学 湖南长沙410083

【摘要】 顾客满意和员工忠诚是处于激烈竞争环境下电信企业难以复制的竞争优势 ,是企业的宝贵资产。顾客满意是企业生存和可持续发展的关键 ,员工忠诚是顾客满意和组织稳定的基石。本文就其内在联系进行了论述。

【Abstract】 In the world of brutal competition, customer satisfaction and employee loyalty is hard-produced advantage and important asset to telecom enterprises. Customer satisfaction is critical for company’s survival and continuable development, and employee loyalty is base of customer satisfaction and stable organization. Here, this article expounds and explains the intrinsic correlation between customer satisfaction and employee loyalty.

  • 【文献出处】 长沙通信职业技术学院学报 ,Journal of Changsha Telecommunications and Technology Vocational College , 编辑部邮箱 ,2003年02期
  • 【分类号】F626
  • 【被引频次】6
  • 【下载频次】251
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