【摘要】 房地产企业实施名牌战略是新形势下激烈市场竞争的客观需要,能够造就企业的核心竞争力。房地产企业要想合理、有效地实施名牌战略,必须围绕市场需求,培育和塑造房地产品牌,做到以质量为中心,提高房地产商品的内在价值;以市场为导向,进行全面系统的营销策划;以企业文化为核心,塑造名牌企业形象。更多还原

【Abstract】 Applying the strategy of famous brands in real estate enterprises is the objective needed in the new situation of fierce competition in market and it can create the nuclear competitiveness of enterprises. If they want to implement reasonably and effectively the famous - brand strategy, real estate enterprises must center on market demands, cultivate and build famous brands of real estate, place quality in the first place, improve the intrinsic value of real estate commodities, carry out overall and systematic marketing scheme with market as the guidance, and mould famous-brand enterprise image with enterprise culture as the nucleus.更多还原