【摘要】 围绕当前企业在进行市场调研的过程中经常出现的问题和营销调研的常见误区,论述了营销调研采用专业人员进行专业运作的必要性,并从调查人员配备、调查运作过程、调查问卷设计、调查结果分析等方面有针对性地提出了解决上述问题的办法。更多还原

【Abstract】 The article encircles the problems of erroneous market research which appear at current corporations, and discusses the essentiality of doing market research by specialized personnel. And advances how to solve the problems of market research from several aspects such as allocating research personnel, operating the process of research, designing research questionnaire and analysing research result, etc.更多还原