节点文献
房地产应重视产品的品牌包装
Attention to Brand Packaging of the Product in the Real Estate
【摘要】 房地产产品与其他产品一样需要包装,而房地产产品所具有的特性决定了房地产产品包装还具有不同的内容。文中对房地产产品的特性进行分析之后,提出房地产产品更应注重房地产产品的品牌包装。
【Abstract】 Just like the other products, the real estate product needs packaging. But the speciality of the real estate product makes the packaging has its own content. In this paper, we think we should of the real estate product after the analysis of the speciality of the real estate product.
- 【文献出处】 包装工程 ,Packaging Engineering , 编辑部邮箱 ,2003年05期
- 【分类号】F293.3
- 【被引频次】1
- 【下载频次】120