【摘要】 在当今高度竞争、瞬息万变的市场环境中,传统营销的理念无论从方法还是手段上都不能满足新经济发展的要求,而现代营销在观念更新、电子商务、客户关系管理等方面的变化适应了21世纪经济发展的潮流。更多还原

【Abstract】 In the market environment of nowadays acute competition and variability,traditional marketing concept satisfies the needs of economic development in aspect of neither method nor measure,while the modern marketing orientation suits the developing trend of 21th century economy in aspect of either renewal of concept,or electronic business affairs and customers communication.更多还原