【摘要】 加入WTO后 ,中国旅游市场的竞争将更为激烈 ,主要表现为国内旅游企业集团与跨国企业集团的合作与竞争。在新的市场形势下 ,集团化将成为旅行社业求得生存并获得更大发展的重要战略目标之一。通过分析旅行社实现集团化的动因以及可以采取的模式 ,为我国旅行社业的发展提供一定的参考。更多还原

【Abstract】 China’s entry into the WTO increase the competition in the tourism market, as is seen by the cooperation and competition between china’s tourist enterprise group and multinational enterprise group. In this new situation, consolidation will become one of the important strategies in the development of travel agency industry. The analysis on the reason and model of consolidation will provide some valuable suggestions for China’s travel agency industry.更多还原