【摘要】 针对当前许多人认为学术期刊难以开展有效经营的观点 ,提出以学术引导期刊经营的理念 ,指出今日学术期刊的生存之道应是依靠学术导向开展多种经营。介绍了作为学术期刊的《中华内科杂志》近年来在经营方面所采取的多种措施 ,以及所取得的经验。更多还原

【Abstract】 Based on the analyses on the viewpoints that the academic journals have too many difficulties in efficiently developing the diversified business, this paper suggests that the academic journals can break a new path in this field while relying upon the relevant academic activities. The paper also introduces the methods of diversified business development adopted by the Chinese Journal of Internal Medicine and its experiences.更多还原