【摘要】 名牌产品具有较强的竞争优势 ,绿色营销具有特殊的功能作用。随着消费者及社会环保意识的加强 ,企业应该考虑产品在整个生命周期内对环境的影响 ,这样不仅给企业带来了压力 ,而且也为企业开展绿色营销、创造和保持名牌产品提供了巨大的商机更多还原

【Abstract】 A famous brand has stronger competitive advantages while green marketing has some special functions. With the advent of enhancing environmental concerns from consumers and society, enterprises must consider the environmental impact of a product throughout its whole life cycle.The environmental concerns of consumers and society provide not only pressure but also great opportunities to enterprises that can conduct green marketing, create and maintain famous brands.更多还原