【摘要】 本文从理论上分析了网络营销的创新之处,并从4P的角度说明了网络营销的优势,但是当前存在的网络营销模式并不能完全实现网络营销的优势。指出了当前网络营销模式所存在的不足,同时针对这些不足,提出了可视化网络营销的创新性观点,论述了可视化网络营销对当前网络营销模式的改进。更多还原

【Abstract】 The innovation of network marketing theory is analyzed and the advantages of network marketing are set forth from the point of 4PS (product,price,place and promotion) in this paper.Because the network marketing modes imperfect at present,the authors put forward a new idea on visible network marketing to improve the current models.Meanwhile,the authors introduce the theory on visible network marketing in detail.更多还原