【摘要】 用文献研究的方法,对国际奥委会无形资产的概念和特征及分类进行了界定,对其特征和分类进行了研究,对其市场运作中的流程结构和发展前景进行了分析。结果表明,国际奥委会的财政独立、稳定并健康成长,同时给主办奥运会的国家带来了巨大的经济效益。更多还原

【Abstract】 The Olympic Games hosting countries can gain great benefits from the International Olympic Committee(IOC)-an independent finances organization with a background of stable and healthy growth. Through literature investigation, this paper defined and analyzed the concept, the connotation, the characteristics and categorization of the intangible assets of IOC. This article also explored the operating process in marketing and predicted the development prospects.更多还原