【摘要】 从消费心理学角度阐述ＣＩ系统三要素中的心理现象和特征，从而使企业更好地运用ＣＩ系统，提升企业形象，增加企业无形资产更多还原

【Abstract】 In the paper the psychological phenomenon and features are expounded in three essences of CI system from the angle of consumption psychology so as to promote corporate image and increase the invisible assets.更多还原