【摘要】 客运市场首先是由某种需求的旅客构成，客运营销应该是最大限度地提供比竞争者更能满足消费者需求的产品和服务。客运营销的目标应是从投入产出角度提高市场占有率；客运营销的战略应是“大客运”的组合，是市场竞争中的定位。更多还原

【Abstract】 First of all,the passenger transport market is composed of passengers having variety of demands.The passenger transport marketing is to supply such product and service as can meet the consumers’ demands better than that of any other competitors.The goal of marketing is raising the market occupation ratio from the angle of “input & output”.The strategy of passenger transport marketing is the association of “general passenger transport”,also is to orientate in the market competition.更多还原