【摘要】 随着经济发展和改革开放的深入，我国经济面貌发生了深刻的变化。买方市场逐步形成，对众多企业来说，面临着前所未有的挑战。企业如何面对买方市场？本文进行了有益的探索和阐述。首先，企业要主动有效地进行经济结构调整，优化产业结构和产品结构，扩大有效供给。其次，要在价格、质量、品种、品牌、服务等方面提高自身的综合竞争能力。第三，要关注市场调查，适应市场需求。第四，要引导消费，创造市场需求。更多还原

【Abstract】 With the development of economic and the depth of reformtion. The economic visage of our country took profundity changes. Since tLhe buyer’S market has heing formed step by step, a great number of enterprises are now facing great challenge that it had never met before. How should the enterprise face the buyer’s market? This article will give a profitably quest and expatiate. First, the enterprise must should adjust the structure of economic accordingly and effiently. Optimize the structure of industry and products, enlarge the valibly supplies. Second,the enterprise should improve the ability of competition at price, quality, breed, brand, service and so on. Third, in order to fit on the requirements of markets, the enterprise should pay more attention to the inquisition of markets. Finally, the enterprise should create the requirements of the market and boot the consumption.更多还原