【摘要】 拟就数据库营销的概念，及其与传统营销方式相比的主要优势、以及目前国内外的应用情况和运作程序作重点介绍．更多还原

【Abstract】 Data-base marketing is a new kind of business mode in 1990s which based upon the traditional marketing busness. It was widely used and highlighted. This article introduces the concept of the data-base marketing and its main advantage compared with the haditional business type. Finally, ms paper mainly introduces the business styles and the running procedure of beta-base marketing program and descibes it’s applied situation both in and out of China.更多还原