【摘要】 “以市场为导向”是我国实行社会主义市场经济以来，一个十分重要的企业经营原则，已成为茶业经营者的共识。由此出现了国内各茶区推广适应市场经济的茶栽新技术；着力抓区域性的名优茶生产；培育市场流通体系，强化促销手段；实行茶业为主，多元经营等茶叶发展新格局。但笔者以为，这种局面仅是市场为导向的“表层性效应”只有对以市场为导向的深层次内涵加深认识，推动茶业加快体制改革力度，改善经营机制，提高茶业科技水平，加强茶叶成本管理才能使茶业不被无形的市场所约束，持续高效地发展。更多还原

【Abstract】 Market orientation is a very important management principle of recent chinese econ- omy. In order to fit the market enviroment a series of new technology are emerged in production areas which including processing geographical quality products , nursing commodity circulation systems , strengthening sales promotion activities , practising diverfied production means and so on. However , this situation is merely a " surface effects" of market orientation only a deeper un- derstanding of the concept can release the tea indusrty from the invisible bondage of the market.更多还原