【摘要】 <正> 一、引言 随着人们生活水平的不断提高,奶制饮品已经进入千家万户,并且以其营养化、花色化趋向获得消费者青睐。各生产企业及经销单位也把奶制饮品的产品特性研究列入营销决策计划,产品特性研究可以从产品的理化指标人手,但作为参与竞争的商品,要在市场上征服消费者的心,另一个或许是更为重要的方面便是研究产品特性的“消费更多还原

【Abstract】 This paper probes into comsumers’ psychological receptivity "correlation of degree of significance" and "correlation of brand" related to products’ characteristics of dairy drinks.Based on sampling survey, this paper acquires objective data from target consumers, makes factorial analysis, and derives from them principal components and factor scores, thus providing scientific foundation for classifying characteristics of products and positioning different brands.更多还原