【摘要】 从包装市场产品营销的角度出发论述包装的“包装”所必须重视的几个问题，即包装必须具有鲜明的个性．包装必须要为突出企业的形象服务，包装必须适应顾客的消费心理，包装必须注意同其他促销手段的联合运用等。更多还原

【Abstract】 This paper starts from the aspect of package marketing, and is developed aroung the following points thatneeds exclusive attention concerning the subject of the "package"of packaging:(1) Packaging should have an outstanding characteristic;(2) Packaging is subject to the corporation identity;(3) Packaging must be fitted in with consumer psychology;(4) Packaging is better applied with other methods to promote sales.更多还原